Simmons' 'Honesty of Profession' Video Featuring Genuine Passion for Beds Gains Attention

Jung Ho An, CEO: "National Official Standards Are the Minimum, Applying Simmons' Higher Standards"

Simmons Bed, a part of the 'Honesty of Profession' video capturing the sincerity about beds.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons' video "Integrity of Profession" has become a hot topic, surpassing 3 million cumulative views within ten days of its release.

The video, released on Simmons' YouTube channel on the 18th, showcases ▲the selection of top-tier materials ▲a production process with cleanliness on a different level from other factories ▲extreme R&D tests to create the highest quality beds beyond national certification standards ▲radon and thoron safety product certifications ▲and the representative ESG activity of a flame-retardant mattress that benefits the world and is hard to ignite, highlighting Simmons beds' unique commitment to health and safety.

The video, which opens with a new advertising scene for Simmons beds, introduces the luxury brand Simmons that pays attention to even the invisible aspects to consumers through its boldness and confidence in showing the product manufacturing process as it is.

The first location introduced in the video is the "Simmons Factorium" in Icheon, Gyeonggi-do. Equipped with a production process as clean as food manufacturing facilities, this optimized facility for bed production features high ceilings for smooth ventilation and a top-level air conditioning system excellent at dust removal. The video conveys Simmons' sincerity toward cleanliness through the Simmons Factorium, designed from the planning stage considering not only the products but also the workers' environment.

At a press conference last month, Simmons CEO Ahn Jeong-ho emphasized, "Beds are products that go inside the home and come into direct contact with the user's skin, so they must naturally be clean," adding, "We approach the business with a sense of mission to take responsibility for people's health, not just to make beds."

Kwon Oh-hyun, deputy director of the Gyeongin Regional Headquarters of the Korea Industrial Health Association, who personally conducted the "work environment measurement" at Simmons Factorium, praised, "Simmons' work environment is top-notch," and added, "I have visited 500 to 600 companies for work environment measurements so far, but I am always impressed every time I visit Simmons' production facilities, which consistently maintain cleanliness."

The video also reveals the Sleep Research R&D Center, which serves as the control tower for Simmons' quality management. Through a total of 41 types of testing equipment and over 250 detailed tests, Simmons raises the quality standards beyond the minimum national certification standards, demonstrating Simmons' determination to set new quality benchmarks with its extreme quality tests. In particular, during the spring durability test scene, unlike other companies' springs that break between 100,000 and 400,000 cycles, Simmons uses 100% POSCO high-strength steel wire and confirmed excellent durability that does not break even after testing over 1 million cycles.

CEO Ahn explained, "I think the national certification standards set the minimum basic requirements that must be met," and added, "As experts who make only mattresses, Simmons applies its own higher standards (to create the highest quality beds)."

The video also introduces Simmons' commitment to "safety." Simmons is the first and only domestic brand to obtain radon and thoron safety product certifications for all household mattresses on the market, has acquired the Ministry of Environment's national eco-friendly certification, and developed flame-retardant mattresses that are hard to ignite, uniquely meeting the three major safety keywords for national mattresses among domestic bed brands.

CEO Ahn stated, "I thought flame-retardant mattresses are naturally necessary because they relate to life beyond health, and if other brands make flame-retardant mattresses later, I am willing to release related patents," emphasizing, "Our goal is to honestly make good products with the utmost effort and an unwavering heart."

Meanwhile, Simmons has consistently received positive responses from consumers with distinctive YouTube videos that convey sincerity toward beds. The "Flame-retardant Mattress vs. Regular Mattress Fire Test Comparison Video," which dealt with the excellence of flame-retardant mattresses and the dangers of non-flame-retardant mattresses, achieved about 24 million cumulative views and gained great popularity. Additionally, the video "I Wonder About That ? The Truth About Beds You Didn't Know & Your Bed That Calls Death," which uncovered secrets of beds unknown to consumers by cutting open beds from other brands on the market to show their interiors, attracted attention and recorded about 200,000 cumulative views.

This content was produced with the assistance of AI translation services.