Exploring the Future of 'Korean-style Digital Tourism'... Korea Tourism Organization Hosts Digital Innovation Forum

Theme: Building a Digital Tourism Ecosystem for Creating New Tourism Businesses

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization will hold the '2022 Tourism Industry Digital Innovation Forum' on the 29th at Sky31, Lotte Tower, Jamsil, Seoul. Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heeyoon] The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization will hold the ‘2022 Tourism Industry Digital Innovation Forum’ on the 29th at Sky31 in Lotte Tower, Jamsil, Seoul.

This forum is organized under the theme of ‘Building a Digital Tourism Ecosystem for Creating New Tourism Businesses’ to discuss desirable ways to implement ‘Korean-style digital tourism’ amid the rapid expansion of digital-based services due to the Fourth Industrial Revolution and the COVID-19 pandemic.

In the main session, Ko Jin, Chairman of the Digital Platform Government Committee, and Koo Suyeon, Executive Director of Google Korea, will deliver keynote speeches on the direction of implementing the digital platform government and digital marketing strategies targeting travel consumers, respectively.

In the tourism big data session, digital tourism cases and policies leading the contemporary tourism paradigm will be shared. Presentations will cover the use of public big data and platform trends in countries such as the UK, as well as data utilization cases for tourism businesses. The Korea Tourism Organization will present plans to revitalize tourism in depopulated areas based on tourism big data analysis.

In the tourism industry digital transformation session, companies’ digital tourism innovation cases based on data, artificial intelligence (AI), and platforms will be shared. Representatives from Roblox, Yanolja, and Norangpungseon will present their success stories.

Jo Heejin, Director of Digital Innovation at the Korea Tourism Organization, said, “Pre-registration for the forum exceeded expectations with over 400 participants, including not only tourism companies and local government officials but also active participation from diverse industries such as telecommunications, e-commerce, and cosmetics.” She added, “To expand the tourism industry, we will further promote the opening and sharing of platforms such as the Korea Tourism Data Lab and Tour API, and accelerate collaboration with companies from different sectors.”

This content was produced with the assistance of AI translation services.