"The Nutty Flavor of Tongbori" Dongseo Foods Launches New Product 'Post Tongbori Granola'

Barley Flakes, Domestic Whole Barley Granola, and Mango-Flavored Cranberries Combined

[Asia Economy Reporter Koo Eun-mo] Dongseo Foods announced on the 28th that it will launch a new granola product, "Post Tongbori Granola," which contains the nutty taste and rich nutrition of whole barley.

Post Tongbori Granola is the first product in Korea to combine flakes made from barley, granola made from domestically produced whole barley, and tangy mango-flavored cranberries in a harmonious blend. In particular, it features the crispy texture of barley flakes containing 41% barley and the savory and mild flavor of whole barley granola, making it delicious and healthy for people of all ages. Barley is known to be rich in beta-glucan, a water-soluble dietary fiber that can help reduce cholesterol and suppress blood sugar spikes.

Along with the launch of Tongbori Granola, Dongseo Foods revamped the brand identity (BI) of Post and changed the package design of all granola cereal products. The new design enhances product visibility by adding a cleaner look that pairs well with various product forms such as stand-up pouches and bar products, in addition to the existing cereal packages.

A Dongseo Foods official said, "As consumers increasingly prefer granola with healthy ingredients and flavors, we launched Tongbori Granola to allow them to enjoy the rich nutrition of barley," adding, "Dongseo Foods will continue to introduce various granola and cereal products so that consumers can enjoy a tasty and healthy meal."

The new Post Tongbori Granola will be sold nationwide at discount stores and online and offline retailers, priced at 5,400 KRW for 310g and 8,780 KRW for 500g.

This content was produced with the assistance of AI translation services.