CU Collaborates with Tokkijeong to Launch Convenient Meals Celebrating the Year of the Rabbit

A customer is looking at the restaurant meal kit series that CU collaborated with Tokkijung. (Photo by BGF Retail)

[Asia Economy Reporter Jeon Jinyoung] CU will sequentially launch a restaurant meal replacement (RMR) series that allows customers to easily enjoy the menu of the Japanese home-style dining brand ‘Tokkijeong’ starting from the 29th.

According to CU on the 28th, this collaboration was made to celebrate the Year of the Black Rabbit, Gyemyo Year 2023. CU plans to introduce collaborative products with rabbit characters and brands popular among people in their 20s and 30s until early next year.

The Tokkijeong meal replacement series will be released in six types, including lunch boxes, triangular kimbap, refrigerated noodles, and refrigerated side dishes. The Tokkijeong menu development team directly participated in the development process to enhance the completeness of the products.

The ‘Tokkijeong Curry Katsu Set Lunch Box’ is a product that implements Tokkijeong’s popular menu item, curry katsu, as a convenient meal. It allows customers to enjoy spicy curry and pork cutlet at once, and includes egg jidan and shredded cabbage to replicate the product served at the actual store.

The ‘Tokkijeong Spam Egg Mayo Triangular Kimbap’ is a salty-flavored triangular kimbap made by applying the recipe of spam soboro rice bowl, which features a combination of spam and scrambled eggs. The ‘Croquette Cream Curry Udon’ is a product where udon noodles are mixed with a special sauce made by combining soft potato cream and curry, topped with potato croquettes, making it a filling meal.

In addition, CU plans to sequentially release Tokkijeong’s popular menu items such as pollack roe cream pasta and sweet potato croquettes in mid-next month.

To commemorate the collaboration with Tokkijeong, CU will hold an Instagram comment event. Customers who write comments on Instagram posts uploaded in line with the product launch will be entered into a draw to receive Tokkijeong dining gift certificates.

Choi Haewook, MD of the Product Development Team at BGF Retail, said, “Reflecting the increased interest in rabbits with the upcoming Gyemyo Year, we launched collaborative meal replacements featuring Tokkijeong’s signature menus to provide a unique dining experience. As various HMR products are expected to be released in the future, we will continue to innovate the quality of convenient meals to enhance customer satisfaction.”

This content was produced with the assistance of AI translation services.