Playing Games on Convenience Store Apps... Emart24 "Franchise Store Sales Will Increase"

'Emart24 Habit Formation' That Keeps Users on the App
"Will Drive Franchise Store Sales Growth"

Models are introducing the 'Emart24 Mobile App' at an Emart24 store (Photo by Emart24).

[Asia Economy Reporter Yuri Kim] Emart24 announced on the 27th that it has launched a mobile application (app) that provides both fun and benefits.

The app features various games related to Emart24, such as 'Making Lunchboxes', 'Making Ifresso Coffee Beans', 'Finding Different Pictures of Emart24 Products', and 'Space Delivery', allowing customers to enjoy these games within the app. This is an attempt to naturally expose Emart24 products and imprint the image of 'Delicious and Fun Emart24'.

Emart24 stated that allowing customers to use the rewards earned from playing games in the app at both online and offline stores will have a positive impact on increasing franchise store sales. The app is designed with increasing difficulty as the game progresses and a ranking system that selects the top 1 to 100 players weekly within the game portal and provides additional rewards, stimulating customers' competitiveness and desire to win. This encourages customers to constantly think of Emart24 and stay within the app, aiming for the 'habit formation of Emart24'.

Shin Hosang, Executive Director of Marketing at Emart24, said, "Through the habit formation of Emart24, we have introduced an innovative app that overturns the conventional wisdom of mobile apps in the distribution industry to increase franchise store sales."

This content was produced with the assistance of AI translation services.