Shinhan Card Receives 'Presidential Citation' at the 24th Korea Design Awards

Germany's iF and Red Dot, USA's IDEA: Sweeping All Three Major Global Design Awards This Year

[Asia Economy Reporter Yu Je-hoon] Shinhan Card announced on the 24th that it won the Grand Prize, the 'Presidential Citation,' in the Design Management category at the '24th Korea Design Awards,' hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. The Korea Design Awards is the most prestigious award in the domestic design field, given annually to companies and local governments with excellent management performance led by design, contributing to strengthening national competitiveness through design management.

Shinhan Card explained that it received this award in recognition of its significant contributions to meaningful design activities not only in products and services but also in space branding and from the perspective of sustainable management. First, as part of design management, Shinhan Card has continuously upgraded its card plates using new materials, from duralumin to DOE (Diffractive Optical Element) lighting technology that reveals hidden logos when light is shone.

Additionally, based on brand essence confidence, Shinhan Card consistently implemented a differentiated identity through systematic brand leadership across 'Shinhan pLay,' various advertising videos, and diverse communication spaces. Extending its design philosophy to social contribution and cultural arts, representative cases include ▲ Shinhan Card Euljiro Sai, which artistically reinterprets Euljiro's industry and culture, ▲ Euljiro Shutter Gallery, ▲ Shinhan pLay Musical Lounge, which elevates resting spaces to artistic experiences, and ▲ Shinhan Card The Preview, supporting emerging artists and galleries.

Meanwhile, Shinhan Card swept the world's top three design awards this year: the iF Design Award and Red Dot Design Award held in Germany, and the IDEA Award organized by the Industrial Designers Society of America. Shinhan Card's representative lifestyle platform, Shinhan pLay, won the main prize in the Service Design Financial App category at the iF Design Award 2022 in May, the main prize in the Service Design category at IDEA 2022 in October, and in August, the 'Shinhan pLay Musical Lounge' established at the musical-exclusive theater Blue Square received the main prize in the Brand & Communication category at the 2022 Red Dot Design Award.

A Shinhan Card official stated, "This award solidifies Shinhan Card's status as the number one brand in Korea, aligning with Shinhan Financial Group's future vision to leap forward as the undisputed number one in both financial performance and positive social impact." He added, "Going forward, based on the company's firm design philosophy and the highest capabilities of members who pursue creative craftsmanship, we plan to continuously enhance brand value as a world-class platform company."

This content was produced with the assistance of AI translation services.