Sambunil Receives Minister of SMEs Award for 'Reactivation of Re-entrepreneurship'

Jeon Juhoon Recognized for Success and Efforts in 'Sambunuiil' Startup Following First Venture

Jeon Ju-hoon, CEO of Sambunuiil

[Asia Economy Reporter Kim Cheol-hyun] Sleep specialist brand Sambunuiil (CEO Jeon Ju-hoon) announced on the 23rd that it received the Minister of SMEs and Startups Award at the 'Day of Rechallenge' event hosted by the Ministry of SMEs and Startups (hereinafter referred to as the Ministry).

Sambunuiil was recognized for its contribution to national industrial development by successfully reestablishing a business based on entrepreneurship and won the award in the reestablishment support category among the commendations for revitalizing reestablishment. CEO Jeon Ju-hoon founded Sambunuiil as his second startup following 'Homecle,' an intermediary platform connecting housekeepers and customers. Learning from his first failure, CEO Jeon established Sambunuiil in 2017 and succeeded in making a comeback. He said in his acceptance speech, "If I had hesitated due to one startup failure, Sambunuiil would not have been born. Business grows through repeated daily successes and failures, so I hope people never stop challenging themselves."

From its inception, Sambunuiil has defined and developed its business from the perspective of the sleep market rather than mattress manufacturing. Since its establishment in 2017, it introduced foam mattresses, which were a global trend, to the domestic bed market dominated by spring mattresses, achieving sales of 10 billion KRW within one year of its founding.

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