Torres Global Launch at Chile's 'Torres del Paine National Park'

Invitation to Latin American, Middle Eastern, and African Automotive Journalists and Dealerships

[Asia Economy Reporter Kiho Sung] Ssangyong Motor has begun expanding sales in the global market in earnest at Torres del Paine National Park (Torres National Park), the origin of the Torres model name.

According to Ssangyong Motor on the 22nd, from the 19th to the 20th (local time), a Torres press conference and test drive event were held at Torres National Park in Chile, attended by more than 50 people including major country automotive journalists and local dealership officials.

The event venue, Torres National Park, located in southern Patagonia, South America, is called the last remaining spectacular scenery on Earth. It is a hot place with beautiful and exotic landscapes, ranked as the number one bucket list destination by adventurers worldwide.

The event was attended not only by journalists from major countries in Latin America, the Middle East, and Africa such as Chile, Colombia, Peru, Saudi Arabia, and Tunisia, but also by dealership officials, showing high interest in Torres.

Torres, launched domestically in July, has received favorable reviews in the domestic market, with cumulative contracts reaching 80,000 units and cumulative sales of 15,833 units as of October. Torres, which began shipping to Latin American regions including Chile in September, will enhance brand awareness in key regional markets through this global test drive event and will begin full-scale global sales.

Ssangyong Motor stated, “Through this global launch of Torres, we have gained confidence that we can succeed not only in the domestic market but also overseas,” adding, “We will increase sales volume by strengthening overseas market penetration as well as actively implementing global marketing strategies and enhancing brand awareness.”

This content was produced with the assistance of AI translation services.