Clean Nara Receives Minister of Health and Welfare Commendation for Child Abuse Prevention Contributions

Hyunsoo Choi, CEO of KleanNara (right), is receiving the Minister of Health and Welfare Commendation for Contributions to Child Abuse Prevention.
[Photo by KleanNara]

[Asia Economy Reporter Kim Jong-hwa] Household goods company Kkaekkeutan Nara received a commendation from the Minister of Health and Welfare for its contributions to child abuse prevention.

Kkaekkeutan Nara announced on the 21st that it was awarded the commendation from the Minister of Health and Welfare for contributions to child abuse prevention at the 16th Child Abuse Prevention Day ceremony held on the 18th at the Mapo Garden Hotel in Seoul. The company was recognized for its efforts in contributing to child abuse prevention through various social contribution activities.

Last year, Kkaekkeutan Nara signed a business agreement with the Ministry of Health and Welfare for child abuse prevention and launched the "Clean Heart Coloring Campaign." This campaign encourages prevention by adding child abuse prevention messages to facial tissue products. In September last year, the company released facial tissue products featuring child abuse prevention slogans devised by youth preparing for independence (children aging out of protective care), and the sales proceeds were linked with Naver Happy Bean to support abused children.

This year, Kkaekkeutan Nara is participating in the "Positive Parenting Campaign" organized by the Child Rights Protection Agency under the Ministry of Health and Welfare, taking the lead in protecting children's rights and spreading a desirable parenting culture. The company recently incorporated the Positive Parenting Campaign slogan into its newly launched "Bosomi 13-Free Safe Wet Tissue" product. Through this, consumers can feel the importance of child abuse prevention and positive parenting culture in their daily lives.

Moreover, the company is actively carrying out social contribution activities to improve child welfare. To pass on a clean environment to future generations, Kkaekkeutan Nara has implemented programs such as ▲supporting the cultivation of young green leaders ▲sponsoring the Environmental Foundation Youth Environmental Forum ▲supporting children's environmental education programs.

Choi Hyun-soo, CEO of Kkaekkeutan Nara, said, "We deeply empathize with the social issue of preventing child abuse, and it is the corporate social responsibility to strive not only to prevent child abuse but also to improve child welfare." He added, "We will continue to do our best to carry out sincere social contribution activities aimed at preventing child abuse and improving child welfare."

This content was produced with the assistance of AI translation services.