[Featured Stock] Action Square, Shares of Related Game Companies Rise Following Bang Si-hyuk's Declaration to 'Full-Scale Game Business'

[Asia Economy Reporter Jang Hyowon] Action Square is showing strong performance. This is interpreted as the spotlight on the equity relationship following the announcement that HYBE, the agency of BTS (Bangtan Sonyeondan), is officially entering the game business.

As of 9:57 AM on the 21st, Action Square is trading at 3,680 KRW, up 3.08% from the previous trading day.

On the 19th, at the Busan ‘G-STAR 2022’ event, HYBE Chairman Bang Si-hyuk announced at a joint press conference that HYBE’s game subsidiary HYBE IM will service Flint’s mobile game ‘Byeol-i Doeeora 2: Veda-ui Gisa-deul’ (Become a Star 2: Knights of Veda). On the same day, HYBE signed an investment agreement with Flint and acquired shares in Flint.

He said, “We will become a company that achieves the innovation results we have made in the music business also in games.” Additionally, HYBE CEO Park Ji-won explained, “After successfully servicing our own developed titles, entering the publishing business means HYBE has officially started the game business as a comprehensive entertainment company.”

Previously, regarding HYBE’s entry into the game industry, in 2018 Netmarble invested 201.4 billion KRW in Big Hit Entertainment, HYBE’s predecessor, to promote game development collaboration. Netmarble currently holds an 18.2% stake in HYBE, making it the second largest shareholder after Chairman Bang (31.8%).

Netmarble is also the second largest shareholder of YJM Games, holding 5,988,570 shares (10.43%), and is collaborating as a game business partner with YJM Games.

Meanwhile, Action Square is effectively responsible for the game business of its largest shareholder YJM Games and is also known to be collaborating in the metaverse sector.

This content was produced with the assistance of AI translation services.