Bonjuk & Bibimbap Surpasses Number of Bonjuk Franchise Stores... Achieves 800th Store Milestone
[Asia Economy Reporter Moon Hyewon] BonIF's Bonjuk & Bibimbap recently announced on the 10th that it has consecutively achieved surpassing the number of Bonjuk franchise stores (777 stores) and opening the 800th store. This is an achievement 16 years after the brand's establishment.
BonIF cited the rapid increase in Bonjuk & Bibimbap stores as due to accelerated new openings and brand conversions. According to BonIF, more than half of the cases of starting Bonjuk & Bibimbap through industry and brand conversion were cases where existing Bonjuk stores were converted.
The number of Bonjuk & Bibimbap franchise stores increased by 119 in 2020, followed by 156 last year, and 168 stores opened up to the third quarter this year. Despite the COVID-19 situation, sales have continued to increase, with the average monthly sales of Bonjuk & Bibimbap surpassing 25 million KRW in 2020, 31 million KRW last year, and 35 million KRW in the third quarter of this year.
Bonjuk & Bibimbap also opened its 800th store at the end of last month in Nowon-gu, Seoul.
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Kim Taeheon, Head of Bonjuk Division, explained, “This year, the 20th anniversary of the founding of Bon Group which started with Bonjuk, the fact that Bonjuk & Bibimbap has surpassed the number of Bonjuk franchise stores, the group's origin, and consecutively achieved the 800th store is an indicator of customer and franchise owner satisfaction with the brand.”
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