"Nongshim Expects Record Annual Sales: Yukgaejang Sabalmyeon Surpasses 5.2 Billion Units Sold"

[Asia Economy Reporter Koo Eun-mo] Nongshim announced on the 10th that the cumulative sales volume of Yukgaejang Sabalmyeon, which is celebrating its 40th anniversary, has reached 5.2 billion units.

As of October this year, the cumulative sales revenue of Yukgaejang Sabalmyeon is 93 billion KRW, showing a 14% growth compared to the same period last year. If the current trend continues, the expected sales revenue for Yukgaejang Sabalmyeon this year is 120 billion KRW, indicating a record high in sales.

Since its launch in 1982, Yukgaejang Sabalmyeon has been consistently loved and has held the number one position in the cup noodle market for 12 consecutive years since 2011. It is currently the only single cup noodle product to record annual sales exceeding 100 billion KRW.

The secret to Yukgaejang Sabalmyeon’s steady popularity lies in its fundamental taste. It has simplified the spicy beef Yukgaejang flavor suited to Korean tastes into a convenient meal, and the bowl-shaped container developed considering Korean dining culture adds a sense of familiarity. Another popular point is its cost-effectiveness. Consumers who frequently choose Yukgaejang Sabalmyeon mainly evaluate that it offers more quantity and better taste at a price similar to other cup noodles on the market.

A Nongshim official said, "We will continue to carry out various marketing activities to receive even greater love from consumers."

This content was produced with the assistance of AI translation services.