Lotte City Hotel Wins 1st Place in Both Hotel and Business Hotel Categories at 2022 Korea Service Quality Index

On the 8th, Kim Tae-hong, Head of Sales at Lotte Hotel (left), and Kang Myung-soo, Chairman of the Korea Standards Association, are taking a commemorative photo after receiving an award at the '2022 Korea Service Quality Index (KS-SQI) Certification Ceremony.'

[Asia Economy Reporter Jeon Jinyoung] Lotte Hotel announced on the 8th that it simultaneously won 1st place in the KS-SQI Hotel category and Business Hotel category at the ‘2022 Korea Service Quality Index (KS-SQI) Certification Ceremony.’ Lotte Hotel was selected as number one for 10 consecutive years, and Lotte City Hotel for 6 consecutive years.

KS-SQI is an index that measures the quality level of the service industry by having customers directly evaluate the products and services of companies in the service sector.

Lotte Hotel operates its own customer management platform called ‘LCSI.’ Through this, it analyzes hotel ratings, customer comments, and applies them to service improvements. Complaints and suggestions received are structured so that about 500 employees from customer contact departments derive improvement plans and obtain approval from the general manager.

The planning of unique products reflecting trends also received high praise. In June, Lotte City Hotel Mapo introduced the hotel industry’s first metaverse-based home training service, ‘Yafit Cycle.’ This program allows exercising in a virtual overseas city at the hotel fitness center and is a package tailored to the trends of the MZ generation (Millennials + Generation Z).

Sejin Ahn, CEO of Lotte Hotel, said, “I am pleased that our continuous efforts to provide differentiated services have led to being selected as number one in KS-SQI for 10 consecutive years,” and added, “We will do our best to improve customer experience based on the rich experience and know-how accumulated over the past 50 years.”

This content was produced with the assistance of AI translation services.