Dongbanwi "Recruiting Small Business Cafes to Sell 'Sangsaeng Beverage' with Starbucks"

Recruitment of Cafes for Coexistence Beverage Sales in the Second Half of 2022

Scene from the 2022 First Half Year Win-Win Beverage Delivery Ceremony [Image source=Yonhap News]

[Asia Economy Reporter Kim Bo-kyung] The Win-Win Growth Committee is publicly recruiting individual small business owner cafes to sell the second half of 2022's 'Win-Win Beverage' until the 13th.

The Win-Win Beverage is a limited edition seasonal drink newly developed by Starbucks' beverage development team using domestically produced agricultural products. The raw materials and recipes needed to make the Win-Win Beverage are provided free of charge to individual small business owner cafes for sale.

The Win-Win Beverage was planned to promote coexistence and mutual growth between Starbucks and local small business owner cafes. It can only be tasted through individual small business owner cafes selected through the public recruitment.

The first Win-Win Beverage, Hallamungyeong Sweety, is a summer drink made with domestically produced Hallabong and Omija. From the end of August, a total of 50,000 cups were sold in limited quantities through 100 individual small business owner cafes.

This winter season's Win-Win Beverage raw materials will be provided to support the production of about 500 cups per 100 cafes. Various programs such as Starbucks education center tours, recipe training, and promotions by Starbucks and the Win-Win Growth Committee are planned.

The selection results of cafes participating in the Win-Win Beverage project will be announced around mid-month through consultations between the Win-Win Growth Committee and the Cafe Association.

A representative from the Win-Win Growth Committee said, "For small individual cafes that find it difficult to offer a variety of seasonal drinks, the Win-Win Beverage can be an alternative," adding, "The Win-Win Beverage is a cooperative model that spreads good products to local communities through collaboration between large corporations and small cafes, promoting coexistence and mutual growth within the region."

The application form for participating cafes can be found on the Win-Win Growth Committee's website and the Cafe Association's Naver Cafe. Any individual cafe, not a franchise, with the intention to participate can apply.

This content was produced with the assistance of AI translation services.