KT Alpha Shopping Signs License Agreement with Henry Lloyd... "First Acquisition in Asia"

First Debut of Domestic Spring Season Next Year

At the UK Henry Lloyd headquarters, Jo Seong-su, Executive Vice President of KT Alpha's Management Planning Division (right), and Graham Allen Henry Lloyd, Chairman, are taking a commemorative photo after the signing ceremony. (Photo by KT Alpha Shopping)

[Asia Economy Reporter Lim Chun-han] KT Alpha Shopping announced on the 8th that it has signed a license agreement with the British premium fashion brand ‘Henry Lloyd’ for the first time in Asia.

Henry Lloyd is a British premium fashion brand with a 60-year tradition based on yacht wear. It is recognized for its high quality through continuous innovation such as developing its own zippers and high-performance waterproof and windproof products.

KT Alpha Shopping plans to introduce Henry Lloyd products to the Korean market for the first time, aiming to launch in the spring season next year. The product lineup will focus on items that combine functionality and fashion, such as jackets, t-shirts, and pants.

Jung Ki-ho, CEO of KT Alpha, said, “Through this brand license agreement with Henry Lloyd, we aim to leap beyond simple product distribution business to become a brand operator managing individual brands,” adding, “Based on the success of our private brand (PB) and license brand (LB), we will expand into vertical commerce to create future growth engines.”

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