Beautycroly Appoints BLACKPINK Jennie as Exclusive Model... TV Commercial Released

‘My Favorite Beauty’ Message Emphasized

Curly has selected BLACKPINK's Jennie as the model for its beauty-specialized platform, 'Beauty Curly.' (Photo by Curly)

[Asia Economy Reporter Lim Chunhan] Kurly announced on the 7th that it has selected BLACKPINK's Jennie as the model for its beauty-specialized platform 'Beauty Kurly' and released a TV commercial.

Beauty Kurly features all beauty brands and products from daily to luxury in one place, and offers fast and convenient delivery through early morning shipping. This commercial captures the advantages of Beauty Kurly in a sensuous video resembling a short film. In the ad, Jennie is asked, "What is your favorite thing?" and she recalls Beauty Kurly, expressing a variety of pleasant feelings about it. Kurly's desire to establish itself as the most beloved beauty platform by customers is conveyed through the campaign message "My Favorite Beauty."

Beauty Kurly will showcase various premium beauty brands through live commerce every weekday at 8 PM, excluding weekends, until the 17th. Customers who purchase products via the live broadcast can receive additional reward points as well as abundant gift benefits. The "My Favorite Beauty Item Cart" event will also run until the 23rd. By filling the Beauty Kurly cart in the Kurly app and entering the event, customers can earn up to 50,000 won in reward points.

A Kurly representative said, "We are delighted to conduct a campaign with Jennie, a global beauty icon, as the muse of Beauty Kurly," adding, "The commercial expresses the excitement of customers who will experience a completely new shopping experience through Beauty Kurly."

This content was produced with the assistance of AI translation services.