Orion's 'Custard' Global Sales Surpass 100 Billion Won... "Fastest Growth Ever"

Orion 'Custard' Global Product. Photo by Orion

[Asia Economy Reporter Song Seung-yoon] Orion announced on the 7th that its soft cake flagship brand 'Custard' surpassed a global combined sales revenue of 100 billion KRW in the shortest period since its launch.

As of last month, Orion Custard's global sales reached 111.2 billion KRW. In South Korea, sales grew by 34% compared to the same period last year, marking an all-time high. Orion attributes this sales growth to its differentiated product quality, backed by 50 years of accumulated pie research and development expertise, as well as the spread of the 'storage snack' trend, where consumers plan their food purchases and store them for later consumption. The increase in consumers buying in bulk is also influenced by the product’s mild yet sweet taste and moist texture, which makes it enjoyable for the whole family.

In Vietnam, sales grew by 37% year-on-year as the product lineup expanded beyond the original flavor to include local favorites such as 'Milk flavor,' 'Cheese Berry flavor,' and 'C?m (a traditional Vietnamese dish made with rice).' In India, since last year, Orion has started selling Custard produced by its Vietnamese subsidiary, gaining popularity among young urban consumers who prefer premium cupcakes. Despite being in the early stages of launch, sales volume continues to increase steadily.

An Orion representative said, "The key to our popularity lies in satisfying local consumers' tastes both domestically and overseas through differentiated taste and texture," adding, "We are also making every effort to ensure global quality control in raw materials and production processes to stably supply high-quality products."

This content was produced with the assistance of AI translation services.