11st Partners with YouTube Shopping... "Strengthening Live Shopping Broadcasts"

Plans for Over 40 Broadcasts by Year-End

Live11 logo. (Photo by 11st)

[Asia Economy Reporter Lim Chun-han] 11st announced on the 7th that it will strengthen live shopping broadcasts by forming a YouTube shopping partnership.

This month, 11st will conduct about 20 live broadcasts with popular YouTube creators such as Youngjassi's Kitchen (cooking), AejugaTV ChamPD (cooking reviews), SanjeokTV Babgubnam (mukbang), Kkupi (Lego), Eight (IT·Tech), Hibap (mukbang), and Seoulrian (IT·Tech), and plans to present about 40 broadcasts by the end of the year.

Since May, 11st has been strengthening live commerce by simultaneously streaming Live11 on YouTube. Starting last month, it began fully utilizing the function that links 11st products to real-time streaming conducted on YouTube. By linking 11st products to creators' real-time streaming videos through YouTube's shopping features, products introduced by creators during broadcasts can be easily purchased by moving to 11st via product banners generated on the broadcast screen and at the bottom.

To strengthen shopping broadcasts using YouTube, 11st plans to ▲carefully select diverse live sale products ranging from small and medium-sized enterprises to large corporations ▲recruit creators suitable for the live product concepts ▲support entertainment content planning and broadcast operation guides ▲provide technical support such as planning, scheduling, and streaming ▲and engage in pre-broadcast promotional marketing.

An 11st official said, “We will secure growth momentum by expanding the live commerce ecosystem by combining Live11's broadcasting operation know-how with the fandom competitiveness of popular creators.”

This content was produced with the assistance of AI translation services.