Ceragem Accelerates US Market Entry... Launches V6 Modeled After Elon Musk's Mother

May Musk, the mother of Tesla CEO Elon Musk.

[Asia Economy Reporter Donghyun Choi] Ceragem announced on the 7th that it has officially launched the spinal medical home appliance 'Ceragem V6,' which was released last year and has received a good response in Korea, in the US market. This is the first time the V6 has been launched outside of Korea.

The Ceragem V6 is a spinal medical home appliance that provides traction functions for the entire spinal line and concentrated thermal massage up to 65℃ through spinal thermal moxibustion. It has received Class II medical device certification from the US Food and Drug Administration (FDA).

The product colors will be released in the same three types as in Korea: black, white, and brown, and a home trial service will also be operated for a certain period, allowing the whole family to experience the product without burden at home.

Along with the new product launch, Ceragem plans to engage in active marketing activities using Maye Musk, a famous model and mother of Tesla CEO Elon Musk. Appointed as Ceragem's global ambassador in June, Maye Musk appears extensively on the local website, various promotional materials in US stores, and photo shoots. Ceragem explained that her unique luxurious and strong image is greatly helping to raise brand awareness.

Meanwhile, Ceragem, which entered the US market in 1999, opened three directly operated stores simultaneously in the California area earlier this year for the first time, and opened two additional stores last September. It has expanded to more than 70 countries worldwide and operates 2,500 experience stores.

A Ceragem official said, "Since the Ceragem V6 is already a proven product in Korea, it is expected to greatly contribute to expanding the domain of Korean medical home appliances in the global market," adding, "We will carry out aggressive activities such as expanding directly operated stores so that more consumers in the US can experience the differentiated value of Ceragem V6."

This content was produced with the assistance of AI translation services.