Hyundai Motor Group Engages in Busan World Expo Promotion at Global Marketing Sites and Major International Events

Operating Promotion Booth at Mozambique International Tourism Expo
Screening Promotional Video at South Africa '2023 Venue' Launch
Promotional Banners and Brochures at Indonesia G20 Summit

Hyundai Motor Group announced on the 6th that it is actively engaging in efforts to attract the Busan World Expo by leveraging its global network for various global marketing activities such as new product launches and linking with major international events. The photo shows Tiago Agua, President of Kia Mozambique dealership (center), together with Choi Won-seok, Ambassador of Korea to Mozambique (left), conducting promotional activities for the Busan World Expo at the 8th Mozambique International Tourism Fair held last month in Maputo, Republic of Mozambique, targeting President Filipe Nyusi of the Republic of Mozambique (right) and government officials. Photo by XXX

[Asia Economy Reporter Kiho Sung] Hyundai Motor Group announced on the 6th that it is actively engaging in efforts to attract the Busan World Expo by leveraging its global network for various global marketing activities such as new product launches and linking with major international events.

Last month, Hyundai Motor Group operated a promotional booth for the Busan World Expo at the '8th Mozambique International Tourism Fair' (FIKANI) held in Maputo, Republic of Mozambique, showcasing Busan's competitiveness and future vision as a candidate city for hosting the 2030 World Expo.

At the event, Choi Won-seok, the Korean Ambassador to Mozambique, also attended and emphasized to key government officials including Filipe Nyusi, President of the Republic of Mozambique, and Eldevina Materula, Minister of Culture and Tourism, that Busan is the optimal city to host the World Expo. He conveyed the public-private efforts and determination to attract the Busan World Expo.

Hyundai Motor Group is also enhancing synergy in its attraction activities by linking with new product launch events conducted at the global regional headquarters level and major international events held locally, actively fostering consensus for hosting the Busan World Expo.

Last month, at the '2023 VENUE' media presentation held in Cape Town, South Africa, Hyundai Motor Group screened a promotional video for the Busan World Expo and explained the vision of the Expo along with the unique differentiating points of Korea and Busan.

On the 25th of last month, at the official vehicle handover ceremony for the 'G20 Bali Summit' held in Jakarta, Indonesia, Hyundai Motor Group installed promotional banners for the Busan World Expo and placed informational brochures, focusing on creating a favorable local atmosphere for the Expo bid.

Hyundai Motor Group will support a total of 393 official vehicles, including the Genesis G80 electrified model and Ioniq 5, at the G20 Summit held in Bali, Indonesia, from the 15th to 16th of this month.

A Hyundai Motor Group official stated, "We are actively conducting support activities for attracting the Busan World Expo by fully utilizing Hyundai Motor Group’s strength in global regional headquarters," adding, "We will continue to promote attraction activities that can practically help secure votes based on the local networks established by each global regional headquarters worldwide."

Meanwhile, Hyundai Motor Group, which formed the dedicated group-level task force 'Busan Expo Attraction Support TFT' in August last year?the first among domestic conglomerates?has also been actively supporting the creation of a domestic and international buzz for the Busan World Expo through official global SNS channels.

Hyundai Motor Group produces and publishes content in English and Korean on 10 global SNS channels including YouTube, Instagram, Facebook, and LinkedIn, highlighting Busan’s excellent tourism infrastructure, cultural content, and capabilities and future vision for hosting the World Expo.

So far, a total of 16 pieces of content such as short-form videos and card news have been published to promote Busan as the optimal city for hosting the World Expo, with the exposure of global promotional content exceeding 58 million views, receiving great responses from netizens worldwide.

This content was produced with the assistance of AI translation services.