Hyundai Motor Company, Global Brand Value $17.3 Billion... Ranked 35th

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Motor Company has ranked among the top 30 global brands for eight consecutive years.

Hyundai Motor announced on the 3rd that it ranked 35th in the overall brand ranking with a brand value of $17.3 billion in the ‘2022 Global 100 Brands’ released by the global brand consulting firm Interbrand.

Since first appearing on the Global 100 Brands list in 2005, Hyundai Motor has achieved remarkable growth, climbing 49 ranks and increasing its brand value by $13.8 billion, standing shoulder to shoulder with major global brands every year.

This year, the brand value recorded a high growth rate of about 14% compared to the previous year. The overall brand ranking has entered the top 30 for eight consecutive years since 2015. An Interbrand official evaluated, “Hyundai Motor is not only realizing its electrification vision by building an eco-friendly mobility ecosystem but is also striving to become a brand that permeates consumers’ lifestyles beyond being an automobile manufacturer.”

Under the brand vision of ‘Progress for Humanity,’ Hyundai Motor is leading the way in providing customers with innovative mobility experiences and creating a sustainable future.

The Ioniq 5, the first model to apply Hyundai Motor Group’s dedicated electric vehicle platform ‘E-GMP,’ was selected as the ‘2022 German Car of the Year’ and ‘2022 UK Car of the Year.’ It continues to receive global acclaim based on its high product competitiveness, including winning the ‘World Car of the Year’ award at the ‘World Car Awards’ in April this year.

The Ioniq 6, unveiled in July this year, is attracting explosive interest with its smooth, streamlined exterior design that minimizes wind resistance, user-centered spacious interior, and a single-charge driving range of 524 km certified by the Ministry of Trade, Industry and Energy.

Additionally, at ‘CES 2022,’ Hyundai Motor revealed its robotics vision through ‘Metamobility,’ which combines robotics and the metaverse to extend the mobility experience into the virtual world and provide mobility to all objects, realizing ultimate freedom of movement. It is actively pioneering the future mobility sector.

Enhancing brand trust through ESG (Environmental, Social, and Governance) management was also one of the reasons for receiving high scores in this evaluation. Hyundai Motor was recognized for its sustainable management achievements and was included last year in the internationally credible sustainable management evaluation, the ‘Dow Jones World Index.’

A Hyundai Motor official stated, “Amid the major paradigm shift in mobility, we will continue to lead the future mobility market through bold investment and proactive response to future new businesses and strive to offer customers a better tomorrow.”

Meanwhile, Interbrand, a globally recognized brand consulting firm, conducts annual evaluations of the value of major global brands and selects the top 100 global brands. The value of each brand is calculated by comprehensively measuring financial status and marketing aspects to assess the present value of future expected earnings generated by each brand.

This content was produced with the assistance of AI translation services.