SuperDuper Opens First Store in Gangnam... Rival Shake Shack Opposite

Western US Regional Handmade Burger
Seasoned Ground Meat, Not Frozen Patty
Organic Vegetables... Homemade Pickles
'Slow Food' Not 'Fast Food'

Super Duper Branch No. 1 Gangnam Branch. Photo by bhc Group

[Asia Economy Reporter Moon Hyewon] The famous American handmade burger brand 'Super Duper' is landing in Korea.

According to the industry on the 31st, bhc Group plans to open the first Super Duper store near Sinnonhyeon Station in Seocho-gu, Seoul on the 1st of next month.

At the end of last year, bhc Group signed a master franchise agreement with Super Duper, confirming the brand's introduction to the domestic market. A master franchise is a method where the brand operator grants the local company the right to operate the franchise business instead of entering directly.

Founded in 2010, Super Duper is considered one of the representative handmade burger brands of the American West Coast along with 'In-N-Out'. Domestically, it gained fame among travelers to San Francisco as a must-visit handmade burger franchise during their trips.

Its characteristic is using fresh patties seasoned ground beef grilled crispy on the spot, not frozen patties. It uses organic vegetables and eco-friendly beef, and even makes its own pickles. The goal is to embody the value of 'slow food' rather than the concept of 'fast food' that traditional hamburgers have.

The prices are set from 8,900 won (Super Single Burger) to 13,900 won (Super Double Burger).

With Super Duper's arrival in Korea, the domestic handmade burger market is expected to become even more competitive. Across the street from Super Duper's first store is SPC Group's 'Shake Shack', which has explosively grown in the domestic handmade burger market since 2016, forming a rivalry. Another famous American burger brand, 'Five Guys', led by Kim Dongseon, Executive Director of Hanwha Hotel & Resort under Hanwha Group, is scheduled to enter the domestic market in the first half of next year, signaling a fierce competition in the burger market.

This content was produced with the assistance of AI translation services.