Hankook Tire Launches '2022 Children's Traffic Safety Campaign'

[Asia Economy Reporter Hyunseok Yoo] Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 27th that it will conduct the ‘2022 Children’s Traffic Safety Campaign’ jointly organized with the Korea Life Safety Association and the Community Chest of Korea.

The ‘Children’s Traffic Safety Campaign’ is a social contribution project by Hankook Tire to realize social value linked to its core business characteristic of ‘Mobility.’ Since 2013, over about seven sessions up to this year, it has provided multifaceted support to prevent children’s traffic accidents, ranging from traffic safety education for elementary school students to campaign projects and school zone environment improvements.

This year’s project started on the 25th at Hwajeong Elementary School in Ansan and will be conducted at a total of 18 classes across four elementary schools located in Seoul, Gyeonggi, and Daejeon areas: Yongun Elementary School in Daejeon, Ori Elementary School in Seongnam, and Guro Nam Elementary School in Seoul. Continuous activities including school-specific safety education, traffic safety campaigns, and suggestions to local government offices for surrounding environment improvements will continue until February next year.

First, the main program includes experiential education on the ‘Children’s Traffic Safety Map.’ Together with traffic safety instructors, students use a sharing program called PADLET to visually inspect areas around the school categorized as danger, caution, safety, and protection, identifying risk factors that could cause traffic accidents. Based on their commuting experiences, students check risk factors on the map and share improvement points with friends, thereby raising awareness of surrounding dangers and enhancing their ability to respond to traffic accidents.

Subsequently, customized safety education by grade will be conducted to help deepen understanding and learning about traffic safety. The created traffic safety maps and related promotional materials will be distributed to participating schools and nearby local institutions to raise safety awareness not only among children but also within schools and communities. Participating children will be given umbrellas with reflective bands that reflect light when illuminated, preventing traffic accidents on rainy roads.

Additionally, the Korea Life Safety Association continuously communicates opinions on traffic accident risk factors and environmental improvements identified during the traffic safety map creation to the responsible government offices, requesting improvements. Since the campaign began in 2013 until last year, a total of 285 improvement requests have been delivered to government offices, of which about 84% (238 cases) have been completed, successfully reducing risk factors for children’s traffic accidents.

This content was produced with the assistance of AI translation services.