Kyochon Chicken Renews Packaging Design for Carbonated Drink 'Kyochon Twinkling'
[Asia Economy Reporter Moon Hyewon] Kyochon Chicken announced on the 25th that it has renewed the package design of its beverage ‘Kyochon Twinkling.’
The renewed design features restrained graphic elements of ‘lines’ and ‘planes’ and uses a ‘black’ color, which conveys a different image from before and creates anticipation for the product.
The refreshing carbonation of Twinkling smoothly passing down the throat is expressed through ‘lines,’ further highlighting the beverage’s characteristics. In addition, instead of the typical colors of carbonated drinks, a sophisticated ‘black’ color is used to emphasize a luxurious image.
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Kyochon Twinkling is a beverage jointly developed and launched last October by Kyochon Chicken’s R&D Center and Lotte Chilsung Beverage. By adding fresh kumquat to the carbonated drink, it brings out both sweetness and freshness, and the subtle scent of kumquat and orange combined with the tingling refreshment of carbonation makes it enjoyable for everyone.
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