AmorePacific Hera Unveils 'Skin Radiant Glow Cushion'

Amorepacific Hera's 'Skin Radiant Glow Cushion'. Photo by Amorepacific

[Asia Economy Reporter Moon Hyewon] Amorepacific's Hera announced on the 25th that it will launch the 'Skin Radiant Glow Cushion.'

The Skin Radiant Glow Cushion is Hera's new cushion product released after two years, applying Hera's cushion technology condensed into a fine micronization technique. The delicate particles adhere closely to the skin, allowing coverage that is not thick even with multiple applications. It also contains 64% skincare ingredients including hyaluronic acid, enabling radiant skin expression with a natural inner glow derived from moisture. The fragrance-free formula, completed with dermatological testing, can be used safely regardless of skin type.

The new product features a sustainable package design considering the environment. The cushion container is the first in Amorepacific to apply 50% recycled plastic (PCR), and the product box uses eco-friendly paper certified by FSC. The refill product for sale minimizes environmental impact by removing unnecessary specifications such as the box and manual.

Starting with a pre-launch on Hera's Naver Brand Store on the 26th, it will be available from next month on major online channels including Amore Mall and at Hera department store outlets nationwide.

This content was produced with the assistance of AI translation services.