LG CNS Expands Data Ecosystem... 570,000 Members' 'LifeCare' Data Registered in KDX

[Asia Economy Reporter Seungjin Lee] LG CNS has expanded the 'data co-prosperity' ecosystem by registering its proprietary data on the Korea Data Exchange (KDX).

On the 24th, LG CNS announced that it newly registered the shopping data set of the e-commerce service ‘LifeCare,’ used by approximately 570,000 corporate employees, on KDX.

LifeCare is an e-commerce service used by LG Group, client companies, and partners, currently serving about 930 member companies. Operated by LG CNS, it is a welfare mall that offers consumer goods, including special-priced products from LG affiliates, as well as welfare content such as travel, books, and health care at employee benefit prices.

KDX, launched in December 2019, is Korea’s first private data exchange and a big data platform for distribution and consumption. It not only facilitates data transactions but also produces high value-added data by integrating and processing heterogeneous data.

The data disclosed by LG CNS includes shopping pattern analyses of LifeCare users such as ▲purchase trends by day of the week and time ▲by region ▲by gender and age group ▲by product category, and ▲shopping cart purchase conversion rates. The data consists of non-identifiable data that cannot identify specific individuals and statistical and aggregated data.

Since August, LG CNS has also been registering user analysis data of the MyData service ‘Harujogak’ on KDX. Harujogak data includes user interest index data derived from usage patterns such as YouTube Top 50 viewing keywords, cafes, convenience stores, and golf among MyData service users.

Corporate customers can access the KDX website or app to purchase data and utilize it for consumer-customized services or marketing. Depending on the nature of the data, it can be obtained for free or through price negotiation. For example, a corporate customer who acquires statistical data such as ‘female in her early 30s living in Seoul, major purchases on Friday afternoons’ can issue customized shopping coupons to consumers.

Yoon Mijeong, Executive Director in charge of LG CNS B2X Service and Head of the Data Integration Analysis Center, emphasized, “We will revitalize the data ecosystem through data integration across various industries and continuous sharing of high-quality data, and propose innovation in customer experience in the data field.”

This content was produced with the assistance of AI translation services.