CU Launches Collaboration Dessert Cafe 'Half Coffee' Products... Targeting MZ Generation

Sequential Sales of 6 Types Including RTD Coffee

‘Half Coffee’ collaboration product sold at CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chun-han] CU announced on the 24th that it will collaborate with the dessert cafe brand 'Half Coffee' to launch a series of collaborative products featuring the signature menu Butter Cream Latte.

Starting from the 26th, CU will sequentially introduce six items including snacks, desserts, and RTD coffee. The Americano is characterized by a savory taste with a subtle acidity, while the Banana Cream Latte offers a perfect combination of clean Americano and soft, sweet banana flavor.

On the 3rd of next month, the Butter Cream Latte will be released. This product contains more than 50% of domestically produced Grade A milk, and after dozens of prototype trials, a smooth and addictive cream flavor was developed. A Matcha Cream Latte with a sweet and slightly bitter taste suitable for winter will also be launched together.

Half Coffee Butter Cream Stick is a two-layered biscuit with butter cream spread on top and baked, allowing you to enjoy a rich butter aroma and an addictive sweet and salty taste. The Cream Cookie Choux is a refrigerated dessert topped with crispy cookies on choux filled with butter cream latte-flavored cream.

A BGF Retail official said, “The most important consideration when commercializing menus from famous restaurants is to ensure that the emotions and experiences felt in the actual stores can be continued in convenience stores.” He added, “We will continue to enhance customer shopping satisfaction through collaborations with popular restaurants favored by the MZ generation (Millennials + Generation Z).”

This content was produced with the assistance of AI translation services.