Jindo-gun Honored with 'Best Award' for Basic Local Government SNS Promotion

Characteristics of SNS Channels and Generation-Specific Customized Channel Management

[Jindo=Asia Economy Honam Reporting Headquarters Reporter Kim Namjoong] The SNS channels of Jindo-gun, Jeollanam-do, were recognized externally again this year following last year.

Jindo-gun announced on the 19th, "Recently, we received the Grand Prize for the Best SNS in the Basic Local Government Autonomous District category at the 12th 2022 Korea SNS Awards."

This award marks the second consecutive year winning the top prize in the same category last year.

Started in 2011, the Korea SNS Awards is the largest social media award in Korea, sponsored by the Ministry of Science and ICT and hosted by the Korea Social Content Promotion Association.

It is recognized as an objective indicator by comprehensively evaluating SNS utilization status through evaluations by internal and external experts and user votes including netizens.

Jindo-gun's SNS channels aim to be platforms where residents of all generations, including tourists, participate and communicate. It is especially known for producing fresh and entertaining content that has received favorable reviews.

Oh Gwiseok, the PR officer of Jindo-gun's Planning and Budget Department, explained, "This achievement is the result of efforts to operate SNS channels tailored to each generation's characteristics, such as Instagram and Facebook, to create SNS channels where all residents can communicate."

Jindo-gun actively utilizes five official SNS platforms including blogs, YouTube, and Instagram to deliver year-round information on attractions, food, entertainment, and experiences.

The blog features popular on-site coverage articles directly contributed by 20 'SNS Supporter Reporters,' and Instagram receives good responses with emotional tourism photo content.

Additionally, on YouTube, singer Song Gain, the promotional model, appeared during the summer vacation season to produce well-received videos about the Jindo Port↔Jeju Port route, Jindo tourist cruise, Sebang sunset, and Jindo blue crabs.

Jindo=Asia Economy Honam Reporting Headquarters Reporter Kim Namjoong gabrielw@asiae.co.kr

This content was produced with the assistance of AI translation services.