Lotte Mart Partners with Seoul City to Support Youth... Launches Two Types of 'Seoul Cheongchun Meal Kits'

A young participant is presenting a product at the 'Seoul Youth Meal Kit Startup Prototype Competition.' (Photo by Lotte Mart)

[Asia Economy Reporter Jeon Jinyoung] Lotte Mart announced on the 20th that it will launch two representative products of the first generation of ‘Seoul Youth Meal Kits,’ developed over a period of six months, at all its stores. Since April, Lotte Mart has been collaborating with the Seoul Agro-Fisheries & Food Corporation to carry out the ‘Seoul Youth Meal Kit Startup Support Project,’ aiming to support youth entrepreneurship and market access in the food sector.

Over the past six months, Lotte Mart has supported young entrepreneurs with small capital for solo startups by involving experts such as chefs and MDs (Merchandisers) to provide education in product development, marketing, finance, and distribution.

The two representative products selected from the first generation of Seoul Youth Meal Kits are ‘Eintopf Stew’ and ‘Usamgyeop Sesame Nabe.’ Eintopf Stew, meaning ‘stew cooked in one pot,’ is a representative German tomato soup dish. It is the signature menu of winner Lee Homin, characterized by juicy sausages and a variety of vegetables. Usamgyeop Sesame Nabe, developed by winner Song Jaeyong, features a rich pork bone broth enhanced with savory sesame seeds, offering a deep soup flavor.

After a long development process and meticulous verification, the two youth meal kits have proven their marketability by selling over 1,000 units within a week since their launch at all Lotte Mart stores on the 12th. Based on the successful launch of the first generation, Lotte Mart is preparing to release products for the second generation.

Lee Jungbin, Lotte Mart Meal Kit MD (Merchandiser), said, “It was encouraging to see many fresh ideas from young people through the Seoul Youth Meal Kit project,” adding, “We will continue to discover businesses led by innovative young entrepreneurs and open market channels for distinctive food products.”

This content was produced with the assistance of AI translation services.