Naver Hyundai Card Celebrates 1st Anniversary with Special Design Release

A total of 360,000 cards issued so far... Average monthly usage amount also 782,000 won

[Asia Economy Reporter Yu Je-hoon] Hyundai Card announced on the 19th that it will unveil a commemorative plate design to celebrate the 1st anniversary of the launch of the 'Naver Hyundai Card.'

The newly introduced plate design, Graffiti, features the core benefit of the Naver Hyundai Card, the 'Naver Plus Membership,' expressed in the form of street art 'graffiti' that captures the young and free-spirited sensibility of the main user base of the Naver Hyundai Card, people in their 20s and 30s. When you issue a Naver Hyundai Card, you can use the Naver Plus Membership for free.

Accordingly, the front of the plate uses the CI colors of Naver Plus Membership, such as green and blue, as the background, and depicts the initial 'N' of Naver, the 'Plus (+)' symbol, and the 'M' of Membership in a way that resembles graffiti drawn on a wall. The back side is designed with two colors: green, which represents Naver, and black, which contrasts with it, giving the impression of being casually painted with a paintbrush.

Hyundai Card also started offering three types of stickers inspired by the new plate image to members who apply for the Naver Hyundai Card from the 18th. A total of 30,000 stickers will be produced and provided on a first-come, first-served basis. The stickers will be delivered together with the card plate.

A 1st anniversary commemorative lucky draw event will also be held. Prizes worth between 2 million and 5 million KRW will be given through a drawing, including two round-trip tickets to Hawaii, a Rimowa carrier, a Louis Poulsen floor lamp, a Bang & Olufsen (B&O) A9 speaker, a Leica camera, and a Boucheron Quatre necklace. The participation period is until the 21st, and each Naver Hyundai Card member can enter up to three times.

Meanwhile, the Naver Hyundai Card, launched last August, has been issued about 360,000 times so far, offering strong benefits such as free use of the Naver Plus Membership and earning up to 10% of the payment amount in Naver Pay points when shopping on Naver.

In particular, the company explained that the Naver Hyundai Card is very popular among the MZ generation. In fact, 65% of Naver Hyundai Card members are in their 20s and 30s, and nearly 95% of issued members are found to actually use the Naver Hyundai Card every month. The average monthly payment amount also appeared high at around 782,000 KRW.

This content was produced with the assistance of AI translation services.