"The Season of Wine Returns"... CU Launches 'Eum! Chardonnay'

Wine Sales Increase by 27.3% This Year

Models are introducing Eum! Chardonnay wine at the convenience store CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chunhan] CU announced on the 19th that it will introduce a Chardonnay white wine as the sixth product in its signature wine brand mmm! series.

The Chardonnay white wine was selected as the best product in a blind test conducted before its launch, involving wine experts such as merchandisers (MD) and sommeliers who evaluated over ten types of Chardonnay wines.

This product is the first California wine introduced in the mmm! series. Upon tasting, one can experience a subtle acidity and rich fruit aroma in the first sip. It is a medium-bodied wine with an impressive vanilla flavor that gently emerges from oak aging. It pairs perfectly with cooked seafood dishes such as shrimp, scallops, steamed mussels, as well as salads and grilled vegetables.

CU wine sales growth rates compared to the previous year were 38.3% in 2019, 68.1% in 2020, and 101.9% last year, showing rapid growth. From January to September this year, sales also increased by 27.3% compared to the same period last year. The sales ranking was mmm! red wine, premium, and standard in order. By price range, wines under 10,000 KRW accounted for 17.8%, and those between 10,000 KRW and 30,000 KRW made up 65.5%, comprising the majority.

A BGF Retail official said, “As wine consumption increases significantly and import distribution channels diversify, there are more opportunities to offer wines at reasonable prices. We will continue to discover cost-effective products and steadily strengthen the mmm! lineup to popularize convenience store wines.”

This content was produced with the assistance of AI translation services.