Hugel Hosts 'GLAM 2022' Inviting Latin America Experts

Participants of 'Global Aesthetic Masterclass (GLAM) 2022' hosted by Hugel are touring the Geodoo Factory in Chuncheon, Gangwon Province. (Photo by Hugel)

[Asia Economy Reporter Chunhee Lee] Hugel recently completed the first event of the ‘Global Aesthetic Masterclass (GLAM) 2022’ for South American healthcare professionals (HCPs), the company announced on the 18th.

GLAM is an overseas healthcare professional invitation program organized by Hugel to strengthen its competitiveness in the global market. This time, about 20 key opinion leaders (KOLs) from Colombia and Ecuador, along with key personnel from the local distribution partner Abbott, were invited for a three-day event.

The first schedule included a tour of the Geodu Factory in Chuncheon, Gangwon Province. The Geodu Factory is a major production base for Hugel’s botulinum toxin (BTX) brand ‘Botulax’ and HA filler brand ‘The Chaeum’.

A live demonstration (Live Demo) of on-site procedures was also prepared. Dr. Taeju Ahn of Suai Plastic Surgery Clinic gave a lecture on the ‘Latest Korean Toxin/Filler Injection Technique,’ and Dr. Hoseong Choi of Pinnacle Clinic lectured on ‘How to Re-Contour Mid & Lower Face with Highlighting Injection Technique using HA Filler and Toxin.’

In particular, this on-site procedure lecture was an opportunity to learn new Korean procedural techniques that participants had never experienced before, receiving enthusiastic responses. Additionally, to deliver optimal procedural know-how, patients from the South American region were recruited, making it a customized lecture considering the participants, which received positive evaluations. During the Q&A session after the on-site lecture, active participation continued with discussions on the ‘MISBIB (Multiple Intradermal Small Bolus Injection of Botulinum Toxin)’ technique.

Various academic seminars were also held. Hyungjin Moon, Vice President of Hugel’s Medical Division, presented the latest research results of Botulax’s US and European Phase 3 clinical trials (BLESS III), along with a presentation on ‘Dynamic Facial Anatomy’ accompanied by 3D modeling. Following this, Kiwoong Hong, Director of Sam Skin Plastic Surgery Clinic, presented on ‘Facial Contouring Based On Rheological Properties of HA Filler and SSRT (Skin and Superficial Musculoaponeurotic System Remodeling Technique),’ and Youngwoo Lee, Director of Like Plastic Surgery Clinic, gave a presentation on ‘Post-Covid Aesthetic Treatment Trend in Korea.’

A Hugel official stated, “Latin America is a market with immense growth potential due to high interest and demand for aesthetic procedures, so we conducted this program aiming to expand Hugel’s corporate awareness. We plan to continue operating the GLAM program to promote the excellence of Hugel and its brands to medical professionals worldwide.”

This content was produced with the assistance of AI translation services.