Latest Home Appliance Information in One Place... '220 Code and Code' Surpasses 10,000 Downloads

Home Appliance Trends and Diverse Information
Targeting the Hearts of the 2030 Generation Women

Home Appliance Community Application '220 Code and Code'

[Asia Economy Reporter Seungjin Lee] The application ‘220 Code and Cord,’ which provides various information about home appliances such as user reviews, the latest appliance trends, and locations of A/S centers by product, is gaining popularity.

On the 18th, the home appliance community application ‘220 Code and Cord’ surpassed 10,000 downloads just two months after its launch.

‘220 Code and Cord’ is rapidly increasing its user base, mainly among women in their 20s and 30s. In fact, more than 50% of the users are in their 20s and 30s, and the female ratio exceeds 60%.

Launched in August, ‘220 Code and Cord’ is a community platform where customers share their experiences and preferences related to home appliances. The ‘220’ is derived from South Korea’s standard voltage of 220V, symbolizing ‘home appliances,’ and ‘220 Code and Cord’ means connecting preferences (Code) through home appliances (220) via a cord.

‘220 Code and Cord’ is characterized by expanding the category of home appliances from ‘daily necessities’ to ‘areas of personal taste.’ Customers can share how they decorate their homes or enjoy hobbies by utilizing home appliances in various ways.

Additionally, ‘220 Code and Cord’ recommends home appliance content perfectly suited to individual lifestyles and tastes. It comprehensively analyzes subscribers who have agreed to provide information based on ▲residential space ▲age group ▲type of residence ▲preferred appliances ▲content created ▲activity logs, and more.

‘220 Code and Cord’ is equipped with a natural language processing (NLP) algorithm that can understand various everyday language expressions. Even if customers do not enter the exact product name during a product search, artificial intelligence (AI) understands the customer’s intent and connects them to the optimal home appliance content.

For example, entering ‘bbalrae’ (laundry) suggests washing machine content, and entering the commonly used abbreviation for iced Americano, ‘aa,’ recommends coffee machines.

This content was produced with the assistance of AI translation services.