Daesun Joojo Releases 20.3 Million Bottles of Special Edition 'Daesun' Soju for 2030 Busan World Expo

Participants who attended the special edition product shipment ceremony for Daesun Joojo's 2030 World Expo bid are taking a group commemorative photo.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Daesun Brewery is producing and distributing a special edition of 2.03 million bottles to support the bid for the 2030 Busan World Expo.

Following the surge in enthusiasm for the 2030 Busan World Expo bid sparked by the BTS Busan concert, the plan is to continue this momentum with the release of a special edition Daesun soju, beloved by Busan citizens.

On the 17th, Daesun Brewery held a launch ceremony for the special edition featuring the 2030 Busan World Expo logo on the main label of its flagship product, ‘Daesun’.

The special edition launch ceremony, held at Daesun Brewery’s Gijang plant in Jangan-eup, Gijang-gun, Busan, was attended by about 100 people, including members of the 2030 Busan World Expo Citizen Supporters, Daesun Brewery executives and employees, and general citizens.

To produce the special edition, Daesun Brewery finalized the main label design after more than two months of consultation with Busan City and completed the initial production of 2 million bottles.

Daesun Brewery plans to sequentially produce and distribute a total of 2.03 million bottles until the host city for the 2030 World Expo is decided in November next year, continuing the enthusiasm for the 2030 Busan World Expo bid.

On the 15th, Daesun Brewery opened its headquarters parking lot free of charge to visitors who came to Busan to watch the BTS performance supporting the 2030 Busan World Expo bid, accommodating about 100 vehicles.

In May, Daesun Brewery signed a promotional cooperation agreement with Busan City to raise public interest in the 2030 Busan World Expo bid.

Since then, it produced 10 million bottles of Daesun featuring a secondary label with promotional messages for the 2030 Busan World Expo bid. In July, it promoted the Expo bid by distributing 2,000 tubes and 1,500 parasols timed with the opening of Haeundae and Songjeong beaches.

Next year, marking the 30th anniversary of the release of Siwon Maesil Gold, Daesun Brewery plans to specially produce a ‘2030 Busan World Expo Commemorative Liquor’ to be offered as a toast drink and souvenir at domestic and international events supporting the Expo bid.

Jo Woo-hyun, CEO of Daesun Brewery, said, “We will continue to actively support the promotion for the successful hosting of the 2030 Busan World Expo, a global festival and a new growth engine for Busan.”

This content was produced with the assistance of AI translation services.