Audi Successfully Concludes Premium Future Mobility Exhibition Event 'House of Progress'

Sharing the Vision for Future Premium Mobility and Lifestyle

[Asia Economy Reporter Kiho Sung] Audi Korea announced on the 17th that it successfully concluded the ‘House of Progress’ brand exhibition event held for nine days from the 8th to the 16th in Garosu-gil, Sinsa-dong, Gangnam-gu. Through this event, Audi presented four themes for the mobility of the future and emphasized that it will continue various efforts for sustainable premium mobility in the future.

‘House of Progress’ is Audi’s brand exhibition pavilion showcased at major global cities, including the IAA 2021 Munich International Motor Show. At ‘House of Progress Seoul,’ Audi displayed five electric vehicles currently released in Korea, including the ‘Audi RS e-tron GT’ and ‘The New Audi Q4 e-tron,’ as well as Audi’s flagship sedan, the ‘Audi A8.’ The event also marked the first domestic unveiling of the ‘Audi Urbansphere Concept,’ the third and most recently revealed concept car in Audi’s Sphere series.

The ‘Audi Urbansphere Concept’ is a large luxury-class concept car developed based on Level 4 autonomous driving technology. It is the third concept car following the ‘Audi Skysphere Concept’ and the ‘Audi Grand Sphere Concept,’ showcasing Audi’s vision for future premium mobility.

During the event, Audi introduced the brand’s four core values: sustainability, digitalization, design, and performance, offering various programs to experience them. Visitors could directly experience and test drive the Audi vehicles exhibited on-site, getting closer to the Audi brand, and obtain more detailed information about Audi vehicles through docent programs.

Additionally, during the event period, customers were invited to the ‘Night of Progress’ event, where they enjoyed fine dining and listened to several storytellers sharing their experiences and stories about Audi’s progress. The storytellers included Park Seul-ah, Audi AG’s first female exterior designer and designer of the ‘Audi Urbansphere Concept,’ Korean culinary master Chef Kim Song-gi, columnist Shin Dong-heon, and Audi ambassador Choi Si-won. They conveyed the meaning of progress in their respective fields and the concept of Living Progress pursued by Audi. The talk videos are also available on Audi Korea’s official YouTube channel.

Through this event, Audi emphasized its vision and solutions for future mobility and its ongoing efforts toward a sustainable future.

Im Hyun-ki, President of Audi Korea, said, “We are very pleased to have had the opportunity at ‘House of Progress’ to communicate Audi’s efforts and activities on the four themes of sustainability, digitalization, design, and performance, as well as the vision for future premium mobility that Audi aims for.” He added, “We will continue to hold various brand exhibitions and events to introduce the Audi brand to customers and provide diverse opportunities for customers to directly experience the Audi brand and vehicles.”

This content was produced with the assistance of AI translation services.