Hyundai Motor Unveils Brand Video Featuring Future Robotics Vision at BTS Busan Concert

Boston Dynamics' Spot and Atlas Featured in Video Presentation

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company announced on the 16th that it sponsored the global brand ambassador BTS's 2030 Busan World Expo bid concert 'BTS in BUSAN,' held the previous day at the Busan Asiad Main Stadium, and unveiled a brand video featuring Boston Dynamics' quadruped robot 'Spot' and humanoid robot 'Atlas' at the venue.

This collaboration was carried out to promote Busan's cultural competitiveness as a candidate city for hosting the World Expo alongside BTS, who have a strong domestic and international fan base, and to widely share Hyundai Motor Company's future robotics vision through the meeting of BTS and robots.

The video, which was about 3 minutes and 40 seconds long and screened at the concert filled with numerous fans, featured seven Spots and one Atlas dancing to BTS's songs. Inspired by their group choreography, the ARMY (BTS fandom) Spot embarks on a journey to the concert with the help of the AI service robot 'DAL-e' and the small mobility platform 'MobED.'

Following this, the Spot that headed to Busan in the video made a surprise appearance at the actual concert venue, delighting the audience. Spot escorted BTS members from the waiting room to the stage, adding excitement to the event.

The video was broadcast live on the global fandom platform Weverse, introducing Hyundai Motor Company's future mobility technology to audiences who could not attend in person, and helped promote Busan, the concert's host city, worldwide to support the bid for the 2030 Busan World Expo.

Additionally, Hyundai Motor Company set up a brand booth inside the concert hall and showcased the 'Goal of The Century' campaign, which has been ongoing since April this year in celebration of the 2022 FIFA World Cup.

Inside the booth, as a member of 'Team Century,' united for the 'Goal of The Century' campaign with the concept of moving toward a sustainable world, BTS's autographed T-shirts that they actually wore were exhibited.

A Hyundai Motor Company official stated, “Hyundai Motor Company and BTS have been continuously collaborating since 2018, and the robotics video unveiled at this concert is also part of the partnership activities with global brand ambassador BTS,” adding, “We will continue to communicate Hyundai Motor Company's future vision to customers worldwide and strive to raise Korea's international status so that the World Expo can be held in Busan.”

This content was produced with the assistance of AI translation services.