Hyundai Motor Completes 'Longest Run 2022' Campaign

7th Eco-Friendly Social Contribution Campaign
This Year, 24,000 Participants Ran a Total of 1.34 Million km

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company announced that 24,371 people participated in the ‘Longest Run 2022’ campaign, which was conducted to leave a cleaner environment for future generations, running a total of 1.34 million kilometers.

Hyundai Motor stated on the 16th that it successfully concluded the eco-friendly social contribution campaign ‘Longest Run 2022,’ which was held for about 50 days from the 29th of last month to the 15th of this month, culminating in the 10km marathon event ‘Final Run.’

Longest Run, which started in 2016 and is now in its seventh edition, is Hyundai’s online and offline linked eco-friendly campaign aimed at raising awareness about the damage caused by fine dust and creating a cleaner world.

‘Longest Run 2022’ consisted of various events such as the ‘Untact Run,’ where participants ran and completed eco-friendly missions using the dedicated Longest Run application, and the 5km marathon ‘Mini Run’ around the APEC Naru Park area along the Suyeong River in Busan.

Additionally, this campaign held a large-scale marathon event named ‘Final Run’ on the 15th for the first time in three years since 2019.

A total of 3,000 participants ran the 10km course from Yeouido Park in Seoul to Seogang Bridge and back during the Final Run.

Alongside the marathon, various events were held including ▲The Goal of the Century shooting game ▲Partner company events by Boss, Jeximix, Dong-A Otsuka, and others ▲‘Shortest Run’ experience zone parodying Longest Run ▲Lucky draw and Instagram prize events.

In particular, Park Ji-sung, the technical director of Jeonbuk Hyundai Motors and domestic ambassador for Hyundai’s ‘Goal of the Century’ campaign for the carbon-neutral 2022 FIFA World Cup, attended the Final Run, adding significance to ‘Longest Run 2022’ by taking commemorative photos and holding a fan signing event with participants.

Hyundai Motor plans to use the amount calculated from the distance run by this year’s Longest Run participants combined with all the Final Run entry fees to create benches upcycled from waste plastics generated during vehicle research and development, which will be donated to the Seoul Botanical Garden.

The facility will be produced jointly by Hyundai Motor’s R&D headquarters and Hyundai Construction, with Hyundai Construction becoming the first domestic apartment construction company to manufacture outdoor benches using 3D printing technology. In addition to the meaning of upcycling, the benches feature sculptural beauty with irregular shapes that are difficult to realize with conventional technology.

A Hyundai Motor official said, “We express our gratitude to everyone who participated in the Longest Run campaign, now in its seventh year,” and added, “We plan to continue leading eco-friendly activities for a sustainable future with more customers.”

This content was produced with the assistance of AI translation services.