Evezaryi and JTBC Co-produce Web Variety Show 'Annyeonghi Juuseho'

Web variety show co-produced by Evejari and JTBC, 'Annyeonghi Juuseho'.
[Photo provided by Evejari]

[Asia Economy Reporter Kim Jong-hwa] Total sleep care brand Evejari is co-producing a web variety show with JTBC titled 'Annyeonghi Juuseho,' centered on the theme of deep sleep.

'Annyeonghi Juuseho' is a variety program with the concept of traveling through the city in a 'sleep vehicle' equipped with a sleep environment, solving the sleep-related concerns of citizens encountered along the way. The show conducts interviews with citizens to explore the various sleep issues faced by modern people. The hosts are broadcasters Joo Woo-jae and Jo Se-ho.

The program begins with the two hosts transformed into sleep fairies from the 'Evejari Star,' who have crash-landed on Earth due to a lack of fuel for the sleep vehicle. They aim to return to their star by putting Earthlings to sleep and replenishing the fuel called 'sleep energy.'

The two hosts listen to the sleep difficulties of citizens and prepare their respective sleep solutions, the 'Joo Woo Course' and the 'Seho Course.' When a citizen chooses one of the two, they provide a sleep course inside the sleep vehicle, including sleep-aiding drinks, foot baths, acupressure, and Autonomous Sensory Meridian Response (ASMR). They also help the citizen achieve deep sleep using functional bedding from Sleep&Sleep. Using the Sleep&Sleep cervical spine measuring device, they gift a customized pillow with the most suitable height for the citizen.

The first episode of 'Annyeonghi Juuseho' unfolds against the backdrop of Yeouido, Hangang, and Yeongdeungpo Station in Seoul. The show plans to meet citizens from various professions and age groups, including office workers in the area, to address their sleep concerns. Comprising a total of four episodes, the first episode will be released on the JTBC YouTube channel at 5 p.m. on the 21st.

Go Hyun-joo, head of PR at Evejari, said, "Evejari joined this program production to help modern people suffering from chronic sleep deprivation and sleep disorders," adding, "We plan to explore more diverse and unique content to deliver methods for deep sleep in an enjoyable and easy-to-understand way and to emphasize the importance of sleep."

This content was produced with the assistance of AI translation services.