"Peacock Arrives in Itaewon" Hyundai Card Opens Pop-up at 'Da Vinci Motel'

Itaewon Hyundai Card Music Library 1st Floor Transforms into Peacock Unique Pop-up from 14th to 16th
Metallic Interior Creates SF Space Atmosphere, Roulette Spin and Free Drink Events Prepared
Peacock Taste Panel and Cooking Classes Strengthen Customer Communication Ahead of Peacock's 10th Anniversary Next Year

Peacock pop-up store (Photo by Emart).

[Asia Economy Reporter Yuri Kim] Peacock is participating in Hyundai Card's cultural convergence event 'Da Vinci Motel,' opening a Peacock pop-up store to expand customer touchpoints.

Emart stated on the 14th, "Recently, various popular brands across industries have been opening pop-ups, and Peacock, which has created hit products favored by young customers such as Tiramisu, Choco Sand, and Choma Jjambbong, has joined this trend," adding, "We will open a unique pop-up store in Itaewon to strengthen communication with customers in their 20s and 30s."

Da Vinci Motel is an event held for three days from the 14th to the 16th around the Hyundai Card area in Itaewon, where visitors can enjoy talk shows and performances by famous artists, as well as various food, beverage, and beauty brand pop-ups.

Peacock transformed the first floor of the Hyundai Card Music Library into a sci-fi-themed unique pop-up, selling Peacock products and providing fresh customer experiences.

The pop-up reinterprets Da Vinci Motel's retro concept to express a 'retro futurism' mood looking from the past to the future. Using metallic interiors and props, the space is decorated as a virtual future space environment, selling Peacock products under the concept of future food. Additional attractions include a 100% winning roulette event offering limited edition goods such as silver eco bags and Peacock snacks, and Peacock Beverage Time, which provides free drinks on-site.

Peacock, approaching its 10th anniversary next year, is strengthening branding this year by actively expanding customer participation and communication. Representative campaigns include Peacock Taster, a customer participation campaign where customers can directly taste and evaluate Peacock's signature products, and the Peacock Chef campaign, which brands the craftsmanship of chefs developing Peacock products.

Starting this fall semester, Peacock also newly established the Peacock Live Cooking Class in collaboration with Culture Club (cultural centers). Once a month, classes are held at eight Culture Clubs nationwide, where participants create home-cooked meals using Peacock products together with chefs from the Peacock Secret Lab and Culture Club cooking instructors.

Choi Hoonhak, Emart's marketing manager, said, "We have prepared a unique pop-up store where customers can experience Peacock products and the brand in a new way," adding, "Going forward, Peacock will continue to evolve into a trendy and authentic brand that directly reaches customers in various locations."

This content was produced with the assistance of AI translation services.