Chairman Shin Dong-bin Visits 'Renewed' Lotte Design Management Center... Encourages Employees

Visit to the Expanded and Reoccupied Design Management Center
Led by Center Director Baesangmin, Executive Director Heorin, and 30 Members from 5 Teams
Lotte's Mid- to Long-Term Project and Design Philosophy Establishment

Shin Dong-bin, Chairman of Lotte, is visiting the Lotte Holdings Design Management Center inside Lotte World Tower in Songpa-gu, Seoul on the 12th to encourage employees. (Photo by Baek Sang-min, Center Director, Anstagram).

[Asia Economy Reporter Yuri Kim] Shin Dong-bin, Chairman of Lotte, recently visited the Lotte Holdings Design Management Center, which was reoccupied after renewal, to encourage the employees.

According to Lotte Holdings on the 13th, Chairman Shin visited the Design Management Center reoccupied on the 18th floor of Jamsil Lotte World Tower in Songpa-gu, Seoul, the day before, along with Song Yong-duk, CEO (Vice Chairman) of Lotte Holdings, and Lee Dong-woo, CEO (Vice Chairman) of Lotte Holdings.

Baek Sang-min, head of the Design Management Center, posted on his social media service (SNS) that day, "Lotte Design Management Center expansion move. Thank you to the Chairman and Vice Chairmen for visiting. Newly and beneficially. Fighting, Lotte Design Management Center," along with photos. The site included scenes of Chairman Shin, Vice Chairman Song, and Vice Chairman Lee chatting with employees.

A Lotte official explained, "As the number of personnel in the Design Management Center increased, the organization grew. Accordingly, the office was recently expanded and relocated from the existing 18th-floor office to a larger space within the tower. We understand that the Chairman and Vice Chairmen attended the congratulatory event prepared by the Design Management Center for the expansion move."

Last September, Lotte established the Design Management Center within Lotte Holdings to strengthen design capabilities as a strategic asset. Baek Sang-min, a professor in the Department of Industrial Design at KAIST, was appointed as the inaugural center head, and Huh Rin, who served as head of the Brand and Design Innovation Division at Yuhan-Kimberly, was recruited to accelerate the organization’s formation.

This year, the Design Management Center set three thematic goals: "Renew Brand Value," "Practical ESG," and "Design-Driven Disruptive Innovation." Considering social and economic ripple effects and timeliness, it is selecting core tasks and proceeding with conceptual design. The Design Management Center consists of about 30 people in five teams and operates flexibly as project-based task forces (TF) rather than teams to maximize designers’ expertise and creativity.

The Design Management Center is participating in mid- to long-term projects within Lotte, such as the "Lotte Confectionery Yeongdeungpo Factory Redevelopment" and "Seoul Jamsil Lotte World Redevelopment." It is also conducting various collaborations with design organizations of each Lotte HQ and affiliates. The plan is to establish a unified design philosophy for Lotte that covers a wide range of business areas by forming design standards and consensus with all affiliates.

This content was produced with the assistance of AI translation services.