Mr. Blue Collaborates with Copan Global to Produce Planned Products Utilizing Own IP

[Asia Economy Reporter Hyungsoo Park] Mr. Blue is producing planned products using its own intellectual property (IP). The strategy is to expand the content IP-based 'One Source Multi Use (OSMU)' business to generate revenue.

Mr. Blue announced on the 13th that it has signed a memorandum of understanding (MOU) with Kofan Global, a small and strong company specializing in merchandise planning (MD).

Mr. Blue will utilize its webtoon and comic content IP to plan goods design and develop products in collaboration with Kofan Global. Kofan Global provides marketing solutions using differentiated promotion and online/offline distribution services.

Kofan Global is one of the top content design and merchandise planning companies in Korea. It has an integrated system covering the entire product development process, including planning, design, production, and distribution. Before product manufacturing, it identifies fanbase demand to enhance content value and secure loyal fandom, which is a key strength.

In the first half of this year, Mr. Blue acquired Dong-A Media, a domestic web novel company, and Video Publishing Media. Based on web novel IP, it plans to produce webtoons and start generating revenue from the second half of the year.

A Mr. Blue official stated, "We will produce planned products using verified web novel IP and provide differentiated content along with NFT works in the future," adding, "By utilizing the web novel companies acquired this year and a local webtoon comic production studio in Myanmar, we will reduce production costs and maximize profits."

This content was produced with the assistance of AI translation services.