"Cumulative Orders of 770 Billion KRW" CJ OnStyle's 'Hit The Style' 6th Anniversary, Special Appearance by 'Baekho'

'Hit the Style' Celebrates 6th Anniversary with Baekho Content Commerce on 15th
Portion of Broadcast Sales Donated to CJ Donors Camp by CJ ENM Commerce Division and Baekho

CJ OnStyle's flagship fashion program 'Hit the Style' is hosted by (from left) Minseong Kim, Seyoung Lim, and stylist Jino Jeon (Photo by CJ OnStyle).

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 13th that it has prepared content commerce featuring artist Baekho as a special guest to celebrate the 6th anniversary of its flagship fashion program 'HIT THE STYLE.' Since its launch, HIT THE STYLE has become a popular program with cumulative order amounts reaching 770 billion KRW.

To mark its 6th anniversary, HIT THE STYLE will present content commerce with Pledis Entertainment artist Baekho during the broadcast on the 15th at 10:30 PM. Having created a home shopping fandom and established itself as the industry's leading 'shoppertainment' content, HIT THE STYLE plans to showcase a differentiated shopping experience by inviting the popular artist Baekho. The broadcast will be streamed on CJ OnStyle TV Live, the official YouTube channel, and mobile live commerce platforms. It will also be available for real-time viewing on Naver Shopping Live.

Baekho will appear as a special guest invited by stylist and program host Jin-oh Jeon, embarking on his first home shopping challenge. Having released his first solo mini-album 'Absolute Zero' on the 12th, Baekho will sell GUESS thermal fashion apparel sets linked to the solo album concept expressing various 'temperatures.' A portion of the sales proceeds will be donated jointly by CJ ENM Commerce Division and Baekho to CJ Donors Camp's youth cultural club projects, supporting youth cultural creation and experiential opportunities.

Launched in October 2016, HIT THE STYLE is CJ OnStyle's flagship program hosted by show hosts Seyoung Lim and Minseong Kim, along with stylist Jin-oh Jeon. It airs live for two and a half hours from 10:30 PM on Saturdays to 1:00 AM the next day, during prime home shopping hours. Based on the expertise of leading show host Seyoung Lim and stylist Jin-oh Jeon, the program delivers fashion trends and styling tips, enhanced by the witty banter of the three cast members known as the 'HIT THE S 3 Siblings,' offering a distinctive broadcast experience.

HIT THE STYLE is known for its meticulous preparation, with show host Seyoung Lim leading a team of MDs and PDs who select products combining trendiness, design, quality, and cost-effectiveness starting a month before the broadcast, and optimizing the lineup until just before the live show. Over six years, more than 200 brands have been featured, with 50 brands achieving sales exceeding 5 billion KRW. Although the program mainly focuses on women's apparel, it also handles luxury goods, underwear, jewelry, and beauty brands.

Sangwon Kwak, Head of Content Production at CJ OnStyle, said, "HIT THE STYLE has become known as a success platform for home shopping fashion products and has established itself as the industry's leading fashion program. Like the collaboration with artist Baekho, we will continue to create a culture where customers can enjoy shopping through various attempts to link content and commerce."

Artist 'Baekho' (Photo by CJ OnStyle).

This content was produced with the assistance of AI translation services.