Cream product from COSMAX. Photo by COSMAX

Cream product from COSMAX. Photo by COSMAX

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[Asia Economy Reporter Moon Hyewon] Cosmax announced on the 12th that it plans to file 9 patents related to cream formulations by the end of this year.


According to Cosmax, cream is the most effective formulation for forming a skin moisture barrier, but it has been shunned by the MZ generation due to its heavy and sticky image. However, since COVID-19, the number of consumers complaining about skin problems has increased.


Considering this, Cosmax has started developing formulations that provide moisture without feeling heavy or suffocating. In particular, targeting the MZ generation (Millennials + Generation Z), who prefer products free of harmful ingredients, they excluded silicone from the ingredients. They also developed liquid crystal emulsification technology for strong skin barrier formation. This technology mimics the healthy skin structure, enabling the same efficacy as traditional nourishing creams with a light texture.


Additionally, they developed a complex product that manages not only whitening but also blemishes and skin problems caused by acne, allowing the MZ generation to easily care for their skin with just one cream. Another difference between existing creams and the cream developed by Cosmax is that cosmetics adhere well to the skin even when makeup is applied immediately after applying the cream.


Park Myungsam, head of Cosmax R&I Center, said, "MZ consumers, who judged that it is difficult to solve skin troubles with only serums or essences, are showing great interest in cream formulations," and added, "We will develop products that can cover a wide range of consumers, from older adults needing intensive care to those with complex skin problems such as pores and sebum control."



Cosmax has filed a total of 3 cream-related patents so far this year, with 4 patents currently in the application process. They also plan to file 2 additional patents within the year.


This content was produced with the assistance of AI translation services.

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