Sancheong-gun "Come Visit as the No.1 Healing Travel Destination"

Promotion at Busan International Tourism Expo

Autumn silver grass at Hwangmaesan, Sancheong, Gyeongnam.

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Sancheong-gun, Gyeongnam, will participate in the ‘2022 Busan International Tourism Expo’ to engage in diverse and distinctive tourism promotional activities.

The event, held from the 13th to the 16th at BEXCO in Busan, is designed to enhance the international competitiveness of the domestic tourism industry by strengthening inbound tourism both online and offline.

More than 30 countries and 200 companies will participate in the event, which features various programs such as B2B local government tourism business briefings, tourism seminars, and travel influencer talk shows.

Sancheong-gun will showcase excellent tourism resources by promoting the 2023 Sancheong World Traditional Medicine Expo and local agricultural and specialty products.

In particular, the county plans to actively recommend Sancheong’s healing travel destinations that align with recent tourism trends and highlight the excellence of Sancheong medicinal herbs.

Programs that tourists can participate in will also be operated to introduce ‘Sancheong, Korea’s No.1 Healing Travel Destination.’

Additionally, Sancheong dried persimmons, Gongjindan, wild ginseng liquor, and Sancheong fruit vinegar will be exhibited, and a roulette event along with the traditional cultural experience of Tuho will be held to capture tourists’ attention.

Along with this, an online event (social marketing event) titled ‘Become Friends with Sancheong-gun!’ will be conducted through Naver Blog, Instagram, and YouTube friend recommendations to promote Jirisan’s pristine valley, Sancheong, not only offline but also online to visitors.

A county official said, “We will actively promote Sancheong’s diverse and distinctive excellent tourism resources, the 2023 Sancheong World Traditional Medicine Expo, and the non-face-to-face healing tourist destinations in Sancheong to enhance awareness of Sancheong travel and attract tourists.”

This content was produced with the assistance of AI translation services.