"Taste Intact, Zero Calories" Lotte Chilsung Launches 'Ceylon Tea Lemon Zero'

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 12th that it has launched a zero-calorie black tea beverage, 'Ceylon Tea Lemon Zero' 500mL, which can be enjoyed without calorie concerns.

Ceylon Tea Lemon Zero is a new product of 'Ceylon Tea,' a leading domestic RTD (Ready To Drink) black tea beverage brand, and is being introduced as a zero-calorie product for the first time in 29 years since its launch in 1993.

Lotte Chilsung Beverage is expanding its zero-calorie beverage portfolio, including zero-calorie lactose tea beverages containing sugar, in response to the growing healthy pleasure trend of enjoying health management happily and the increasing preference for beverages that can be consumed without calorie concerns in daily life.

Ceylon Tea Lemon Zero allows consumers to enjoy the deep original flavor of black tea extracted from Sri Lankan tea leaves and the refreshing lemon scent of the existing 'Ceylon Tea Lemon' without calorie concerns.

The package retains the original design expressing the free and challenging 'dream of black tea' through the image of a sailing ship navigating the sea toward a wider world, and differentiates itself as a zero-calorie black tea beverage by using black on the top of the label and the PET bottle cap.

A Lotte Chilsung Beverage official said, "The zero-calorie trend, which began gaining popularity in carbonated drinks, is expanding to various food and beverage products," adding, "We will actively expand our zero-calorie beverage portfolio to satisfy diverse consumer needs in the future."

This content was produced with the assistance of AI translation services.