"Combining Design and Practicality" ?hy Unveils New Uniform for Fresh Manager

[Asia Economy Reporter Eunmo Koo] hy announced on the 12th that it has unveiled the new uniform for Fresh Managers and plans to sequentially introduce the winter season outfits (outerwear, T-shirts, vests, hats) starting next month.

The new uniform, introduced for the first time in four years after on-site testing, features significant improvements in practicality and mobility. In making the uniform, hy focused on minimizing the boundary with everyday wear. Design elements that evoke uniforms, such as ties and collars, were excluded as much as possible, allowing for a free style when matched with casual clothes, enabling daily life and delivery activities without the hassle of changing clothes.

The design applies the 'Leaf Curve line,' which is shaped like a leaf. It emphasizes the core identity of 'freshness' and 'eco-friendliness' in connection with the online mall 'Predit.' The self-developed pattern, which emphasizes curves, can accommodate various body types. The signature colors, beige and deep green, enhance the sense of unity between online and offline channels.

Functional materials were also applied. The winter outerwear uses 'Cell Cotton' to increase warmth and achieve lightweight. The raincoat is made of nylon with a water pressure resistance of 10,000mm and water-repellent processing. Reflecting on-site feedback, a vest suitable for all seasons was produced for the first time. Winter-exclusive hats and crossbags will also be newly provided.

Park Sanghyun, head of hy's design division, said, "The newly introduced uniform is a new form of uniform that breaks away from traditional styles and emphasizes the freedom of everyday life," adding, "It will enhance the image of Fresh Managers as a leading delivery organization in Korea."

This content was produced with the assistance of AI translation services.