"All the World's IP Gather"… CJ OliveNetworks Launches IP Commerce Platform 'WONiverse'

[Asia Economy Reporter Seungjin Lee] CJ ONE is launching IP commerce that sells products utilizing intellectual property (IP) such as brands and characters.

CJ OliveNetworks announced on the 12th that it has launched the IP commerce platform ‘WONIVERSE.’ WONIVERSE is a name combining CJ ONE’s ‘ONE’ and ‘Universe,’ meaning a multiverse where all IPs in the world meet.

With the recent expansion of the ecosystem of ‘IP commerce,’ which commercializes and distributes content IP, CJ OliveNetworks planned WONIVERSE based on CJ ONE. CJ ONE is an integrated membership service with 27 million members, and WONIVERSE will showcase IP products that match the trends of the main customer base, the MZ generation (Millennials + Generation Z).

WONIVERSE produces and sells products using the IPs it owns and also provides a sales platform for creators who own IP but need branding and marketing.

Anyone can easily purchase a variety of products on WONIVERSE, including those made using IPs owned by CJ such as Wonster, CGV, tvN SHOP, and CJ ENM Toonieverse Mall, as well as creators’ IP products like ‘Joguman Studio’ and ‘JejuAePongdang.’ Currently, negotiations are underway with influential creators and brands for IP entry, aiming to expand the platform.

The company explained that WONIVERSE has the advantage of a vast IP commercialization area because it can utilize global animation characters and content IPs owned by CJ. In particular, the ‘DRAW’ service, which showcases limited edition products made using IP, is expected to attract attention.

Hyunseong Lee, head of the Content Commerce Team at CJ OliveNetworks, said, “The core competitiveness of WONIVERSE lies in narrative and scalability. WONIVERSE plans to continuously offer diverse IP products together with new brands, characters, and creators,” adding, “In the process, we will contribute to win-win management by serving as a platform where creators can enhance IP competitiveness and branding.”

This content was produced with the assistance of AI translation services.