Shinsegae Duty Free Opens 'Hublot Boutique', First in the Industry for Luxury Watches

Weibo store at Shinsegae Duty Free. (Photo by Shinsegae Duty Free)

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Duty Free announced on the 12th that it will open the luxury watchmaker brand ‘Hublot Boutique’ at its Myeongdong main store, the first in the duty-free industry.

The Swiss high-end watch brand Hublot pursues innovation based on tradition, showcasing its brand philosophy of ‘the art of fusion’ through premium watch models by combining various materials and collaborating with ambassadors from diverse fields. It has opened boutiques only in locations that match its design, technology, and brand image.

The Hublot Boutique at Shinsegae Duty Free features vibrant colors and modern interiors. Inspired by Hublot’s Big Bang collection, it incorporates pop art designs, allowing customers visiting the boutique to feel as if they are touring an art museum.

Additionally, Shinsegae Duty Free will exclusively introduce Hublot’s new products domestically with the boutique opening. Alongside representative collections such as Big Bang, Classic Fusion, and Spirit of Big Bang, the new Hublot products released this year, which have gained great popularity, will be stocked and sold.

A Shinsegae Duty Free official said, “It is significant to open the first Hublot Boutique in the duty-free sector and to exclusively sell new products,” adding, “We expect to receive great responses from customers interested in high-end watches.”

This content was produced with the assistance of AI translation services.