Lotte Mart Hosts Wine Market 'Shareholders Meeting' Event... "From Wine and Whiskey to Makgeolli"

Sale of Over 600 Popular Alcoholic Beverages

A customer is purchasing wine at Lotte Mart Seoul Station branch. (Photo by Lotte Mart)

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 12th that it will hold a wine market featuring over 600 types of wine and whiskey from the 13th to the 26th.

This event is themed as the "Juju (宙酒) General Meeting," where "ju" means both house (宙) and alcohol (酒), significantly expanding the range of products including wine, whiskey, distilled soju, and Makgeolli. Popular premium liquors, including champagne and wine products considered steady sellers among wine enthusiasts, will be sold. In particular, a limited daily quantity of Perrier-Jou?t Belle Epoque champagne will be offered. Other featured products include Piper-Heidsieck, nicknamed Madonna's champagne; Babich Black Marlborough Sauvignon Blanc, popular in wine communities for box purchase certification shots; and Molidooker The Boxer, known for its unique drinking method of shaking the bottle upside down.

For limited quantity IPO products, whiskey items that have recently sparked a craze among people in their 20s and 30s will be secured and sold in limited quantities. Representative products include Macallan 12 Year Double Cask, Suntory Yamazaki 12 Year, Balvenie 12 Year, Jack Daniel's Single Barrel, and Maker's Mark 46.

In line with the traditional liquor and home drinking trends, related products such as rapidly rising popular stocks and wine accessories will also be available. Premium additive-free popular Makgeolli brands like Boksundoga Son Makgeolli and Haechang Makgeolli, as well as the representative popular distilled soju brand Hwayo, will be sold at discounted prices according to alcohol content.

A Lotte Mart official said, "We planned a witty general meeting concept with premium stocks, IPO stocks, and rapidly rising stocks under the theme of enjoying alcohol at home. Since we have expanded the scale of the event to include various liquors and accessories beyond the existing wine market, we will strive to communicate with diverse customers who enjoy home drinking and lead the trend of popular liquors through this event."

This content was produced with the assistance of AI translation services.