Kim Eun-ji, BAT CEO: "We Will Lower Entry Barriers with Various Non-Combustible Products That Can Positively Impact Health"

BAT Rothmans Holds Press Conference on '1-Year Clinical Study Results of Glo Harm Reduction'
CEO Kim Eun-ji: "Glo's Domestic Market Share Nearly Doubled to 12% in the Past Two Years"
Will Continue to Practice 'H-ESG' Encompassing Harm Reduction and Social Contribution

Kim Eun-ji, CEO of BAT Rothmans, is making a presentation at a press conference held on the 11th at The Westin Chosun Seoul in Sogong-dong, Jung-gu, Seoul.

[Asia Economy Reporter Eunmo Koo] “We will expand the range of choices with various non-combustible products to lower the entry barriers for consumers.”

Kim Eunji, CEO of BAT Rothmans, stated at a press conference held on the 11th at the Westin Chosun Hotel in Sogong-dong, Jung-gu, Seoul, that the ‘H-ESG (Health-Environment·Society·Governance)’ initiative, which aims to reach 50 million consumers of non-combustible products by 2030, is continuing to achieve stable results.

CEO Kim emphasized that as of the first half of this year, the number of consumers of non-combustible products reached 20.4 million, which is nearly a 250% increase compared to 8 million in 2018. The domestic market share of the heated tobacco product 'glo' was 6.04% in June 2020, and it rose to 9.26% in June last year and 11.58% in June this year, nearly doubling over the past two years. He said, “If the current trend continues smoothly until the end of the year, the domestic market share will grow more than twice compared to two years ago,” adding, “Now that clinical results have been released, we will develop products that can positively impact consumers' health based on scientific data.”

Kim Eun-ji, CEO of BAT Rothmans, is answering questions at a press conference held on the 11th at The Westin Chosun Seoul in Sogong-dong, Jung-gu, Seoul.

He also shared the achievements of H-ESG. H-ESG prioritizes reducing the impact on consumer health through harm reduction products (Health), achieving outstanding environmental management (Environment), positive social impact (Society), and transparent corporate governance (Governance) with groundbreaking goals.

BAT Rothmans’ domestic ESG campaign is conducted under two pillars: ‘Clean Tomorrow’ and ‘Tomorrow's Korean Talent.’ First, to achieve a cleaner tomorrow, they are continuously implementing eco-friendly packaging for glo and an eco-friendly device return program throughout the entire production to disposal process. Environmental efforts at the production stage include installing solar power facilities and water recycling at the factory in Sacheon, Gyeongsangnam-do, as well as biogas conversion of organic residues.

Additionally, to nurture future talent, they have conducted youth talent development programs such as university environmental club leagues and the Rookie program supporting independent youth. They also operated cultural and artistic talent development through the ‘BATist’ concert and regional social cooperation support projects through the Sacheon Cultural Foundation’s youth artist discovery and support programs. Various support activities for single-parent families have also been continuously carried out.

CEO Kim stated, “BAT operates a world-class production plant in Sacheon, Korea, and contributes to the national and regional economy through continuous exports and job creation,” adding, “With corporate social responsibility more important than ever, BAT Rothmans will continue responsible management based on H-ESG activities to create a better tomorrow.”

Overview of BAT Rothmans Sacheon Factory

This content was produced with the assistance of AI translation services.